FRIENDS OF COCO ~ Adriana Giuffrida

Here we are with another instalment of  ‘Friends of Coco’!

This month I was lucky enough to visit the  wardrobe of Adriana Giuffrida, designer of cult Melbourne brand POMS and all round style guru. She has one of the best designer second hand wardrobes we can think of and has been a customer and supplier of COCO since we opened last year!

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Hello Adriana and thank you for letting me into your very impressive wardrobe- wow wee! When and how did you discover your love of secondhand?

I always loved shopping second hand, since I was a teen. Back then it was Camberwell Market every Sunday, finding American sportswear or tie dyed slips to wear over jeans. Now it’s local OP shops, vintage bazaars and eBay, searching for vintage designer gems. 

What has been you best find?

My collection of Spring 1993 Prada items are my most coveted. These are pieces I have been searching for, and gradually found over the years. 

And piece you regret to this day not buying?

A neoprene Miu Miu utility bum bag from the spring 99 collection. I found on holiday it in NYC, but alas left it behind.

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Favorite designers?

Miuccia Prada is top of the list, as well as Martin Margiela, 90’s Balenciaga by Nicolas Ghesquière, I also love Junya Watanabe & Rei Kawakubo. I love all the classic visionaries.

Who is your style icon or someone you would swap wardrobes with in a heartbeat?

I think Carolyn Bessette-Kennedy or Camille Bidault Waddington. 

Instagrams to follow?







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Photos by Ellie King